This is the 90 Years FUTURA Collectors Edition and TYPOGRAPHY SPECIMEN BOOK designed by Rebecca Hakola of Hakola Studios.
Rebecca Hakola is an award-winning Scandinavian/Australian graphic and
interior designer, with a multidisciplinary approach to her projects and a
unique autonomy of thought and style. The book itself is printed in pink and mint and dedicated to futura it is a really cool and modern one.
About the book
This project required research on essential parts of a working typeface,
and in turn to develop a typography specimen book to highlight and
showcase one typeface (family). The project’s ultimate purpose was to
inspire the viewer to view the selected typeface in a new light.
This design celebrates 90 years of Futura, and within its pages flaunts 20
style formats, that of which the first introduced by Paul Renner in the
early 1900s. It is a “squeeky clean” approach to visual communication, and
boasts a clinical style aesthetic that consists of one large A3 poster
which incases collectors cards and a small information booklet. The stock
used is waterproof and primarily designed for wear and tear by readers, as
they learn more about Futura, one of the world’s most famous and commonly used typefaces.
Additionally, the large poster and typography placement cards can be used
as learning material for children in the bath as paper stickers. These
stickers can be easily removed from the surface of a tiled wall thanks to
the waterproof properties of the stock used. The colour scheme is bright,
futuristic and playful while perfectly balanced with an orderly grid for
all printed content and learning material.
Unfortunately the book is not for sale but it’s a really cool example of good design for all you designers and typographers out there. Futura is a wonderful font, you should use it more often, maybe instead of helvetica sometimes also.
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